Spotify’s Audiobook UI/UX Refine
UX/UI Design
OVERVIEW
This project aims to inspire Gen Z to explore and embrace Spotify’s audiobook offerings,
creating a deeper connection with this growing content format. By designing innovative
and engaging solutions, the project aims to motivate new and existing Spotify users to
actively discover and engage with the diverse world of audiobooks, enriching their overall
Spotify experience.
PROJECT TYPE
Group with:
Sabrina Valderrama
Taeyeon Blair Kwon
ROLE
User Research
UX/UI Design
Prototyping
YEAR
2023
SUMMARY
Problem & Solution
Problem
Users face challenges discovering and accessing audiobooks within the Spotify app, making it less intuitive than the seamless experience of music streaming
Solution
Redesign the audiobook experience on Spotify to make it as effortless and intuitive as listening to music.
PROCESS HIGHLIGHTS
Pain Points
There is no way for a user to purchase an audiobook directly on the mobile app
You cannot see any written reviews from users on an audiobook
There is currently nothing that sets Spotify apart from other apps that offer audiobooks
FEATURES
Audiobook Recommendations
Enhance the homepage experience by introducing audiobook recommendations tailored to users' listening habits. Similar to Spotify’s “Daily Mixes,” which curate playlists based on a user’s music preferences, this feature would integrate audiobooks into personalized categories within curated playlists. This addition ensures users discover relevant audiobooks seamlessly alongside their favorite music.
FEATURES
Audiobook Premium Subscription
Introduce a dedicated Premium subscription for audiobook enthusiasts. As Spotify expands its audiobook offerings, this new tier would provide added value through exclusive benefits and incentives, ensuring audiobooks gain a stronger presence and appeal to a growing audience.
FEATURES
Audiobook Wrapped
Bring the magic of Spotify Wrapped to audiobooks! This end-of-year recap highlights users' audiobook journeys, showcasing metrics like total audiobooks listened to, favorite titles, and most explored categories. Audiobook Wrapped not only celebrates the user’s engagement but also encourages future exploration.
FEATURES
New Payment Method
Integrating an in-app payment option streamlines the purchase process for audiobooks, making it easier and more effective for users. Currently, Spotify limits audiobook purchases to the web, creating unnecessary friction. By simplifying the payment experience, we align with Generation Z's preference for convenience and accessibility, encouraging more audiobook adoption.
FEATURES
Reviews and Statistics
Adding a reviews and statistics section to each audiobook page enhances the user experience. Reviews help users gauge others’ opinions, making it easier to decide on a title. Additionally, personalized listening statistics can motivate Generation Z to engage more, turning audiobook consumption into a fun and trackable habit.
PROTOTYPE
Break Points
PROCESS
